"L' economia dell'entertainment. L'impatto dei mega media on the global economy and individual consumption "
read a book written about ten years ago that talks about future technologies and how they evolve 'the entertainment business, I have to admit,' a subtle pleasure.
There looks to the book with the grin of one who thinks, "here, let's see if the great strategic consultant thou hast taken, or if they just talk and power point.
In Here we must distinguish, and 'a book written in the era pre-iPhone "and has some insights that in fact we're seeing take place in these years in the world of digital entertainment and not.
First of all, the fragmentation of entertainment, no more 'long hours spent watching television but you're still "zapping technology" between TV, computer, mobile phone and train more' traditional books, magazines.
All topped off with an objective difficulty 'for modern advertisers, you have to do with a default target, pre, preindottrinato, preannientato.
Therefore the theme of the division of fun in many different media and its sub on 'intuition no doubt that the book took.
Unlike scenario on the great big Internet era, described as the future masters of entertainment. In reality 'the bubble of the new economy has wiped out many of these big-thinker inattentive to the estate of the income statement.
For the rest of a long series of famous acquaintances of the author that make many pages only useful for self-marketing of the writer.
Why not read it:
outdated even though in certain high-gloss pages. Only for lovers of vintage kind of strategic advice.
" L ' economia dell'entertainment. L'impatto dei mega media sull'economia globale e i consumi individuali" (MCF - collana Media & Business, 2000)
